Analytics

web data analysis

3 Keys to Turn Your Web Data Into Actionable Insight

Let’s face it, as marketers, there is no shortage of available data. But what often is lacking is the insight…

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customer feedback

3Cs of Online Measurement: Customer Feedback

The third leg in the journey to becoming a more data-informed marketer is Customer Feedback. As mentioned in the first…

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conversion optimization

3Cs of Online Measurement: Conversions

Now that the key aspects of the seemingly infinite world of click data have been covered (Part I: Clickstream), it’s…

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web click data

3Cs of Online Measurement: Clickstream

Before charting a course to a more prosperous 2021, you may want to step back and take a look at…

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