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What is the Ideal Content Length for SEO?
How important is article length when it comes to SEO? It’s a commonly debated subject and one that doesn’t come with a simple answer. The reality is it depends. There are a lot of factors that go into it – the audience, subject matter, target keywords and competition – to name a few. The most…
Read MoreIs Content Really King?
Yes … the phrase Bill Gates coined in 1996 still has legs a quarter of a century later. Creating amazing content can help not only in the SEO game but also in building loyalty and authority with prospective customers. So content should undoubtedly be part of your digital marketing and SEO strategy. But whether content…
Read MoreE-A-T Your Way to a Healthier SEO Profile
No, Google’s E-A-T isn’t a new food-related rich snippet or online delivery service. Instead, E-A-T, which stands for Expertise, Authoritativeness and Trustworthiness, is a set of quality standards Google uses as the core pillars to evaluate website content. The concept was introduced in Google’s 2014 Search Quality Guidelines, but it has gained more and more…
Read More3 Keys to Turn Your Web Data Into Actionable Insight
Let’s face it, as marketers, there is no shortage of available data. But what often is lacking is the insight or strategy to leverage that data. An insight helps explain why something occurred but it doesn’t become actionable unless it includes a tactical response. While not all data is actionable, an insight that drives action…
Read MoreWhy Search Marketers Need to Think Like Political Strategists
As one of the more, ahem… interesting election seasons finally draws to a close, it’s a good time to reflect on some of the parallels between political campaigns and search marketing. Each has a lot of moving parts that require a passion for data analysis, diligent execution and winning. And while the path to success…
Read More3Cs of Online Measurement: Customer Feedback
The third leg in the journey to becoming a more data-informed marketer is Customer Feedback. As mentioned in the first post in this series, analytics click data effectively tells you what is happening on your site. But without direct feedback, understanding why visitors act as they do must be inferred which is less than optimal…
Read More3Cs of Online Measurement: Conversions
Now that the key aspects of the seemingly infinite world of click data have been covered (Part I: Clickstream), it’s time to move on to the reason many sites exist on the Web – Conversions. Even if you don’t have an ecommerce site, incenting visitors to take some kind of action on your site is…
Read More3Cs of Online Measurement: Clickstream
Before charting a course to a more prosperous 2021, you may want to step back and take a look at the past. After all, you can’t know where you’re going, if you don’t know where you’ve been. Did this year deliver the results you expected? Do you know which online channels were most/least valuable? Are…
Read MoreOutcomes of a Customer-Centric Model
The channel revolution, from the “Big Four” (print, radio, TV and outdoor) to the convergent, omni-channel environment we exist in today, has not only affected how marketing messages are distributed but it has altered consumerism in general. It has forever disrupted the flow of information and the buying cycle and shifted the balance of power…
Read MoreThe intersection of Wall St. and Madison Ave.
There are conceptual similarities between stock market investing and marketing. Momentum and psychology play a key role in investing. Many studies have shown that when it comes to making decisions on how to invest money, investors often move together in a herding fashion. They feel safety in numbers, likely stemming from our ancestors long ago…
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