What is the Ideal Content Length for SEO?

How important is article length when it comes to SEO? It’s a commonly debated subject and one that doesn’t come with a simple answer. The reality is it depends. There are a lot of factors that go into it – the audience, subject matter, target keywords and competition – to name a few. The most…

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E-A-T Your Way to a Healthier SEO Profile

No, Google’s E-A-T isn’t a new food-related rich snippet or online delivery service. Instead, E-A-T, which stands for Expertise, Authoritativeness and Trustworthiness, is a set of quality standards Google uses as the core pillars to evaluate website content. The concept was introduced in Google’s 2014 Search Quality Guidelines, but it has gained more and more…

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