E-A-T Your Way to a Healthier SEO Profile

No, Google’s E-A-T isn’t a new food-related rich snippet or online delivery service. Instead, E-A-T, which stands for Expertise, Authoritativeness and Trustworthiness, is a set of quality standards Google uses as the core pillars to evaluate website content. The concept was introduced in Google’s 2014 Search Quality Guidelines, but it has gained more and more…

Read More