3 Keys to Turn Your Web Data Into Actionable Insight

web data analysis

Let’s face it, as marketers, there is no shortage of available data. But what often is lacking is the insight or strategy to leverage that data. An insight helps explain why something occurred but it doesn’t become actionable unless it includes a tactical response. While not all data is actionable, an insight that drives action…

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3Cs of Online Measurement: Clickstream

web click data

Before charting a course to a more prosperous 2021, you may want to step back and take a look at the past. After all, you can’t know where you’re going, if you don’t know where you’ve been. Did this year deliver the results you expected? Do you know which online channels were most/least valuable? Are…

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